The amount of money the retailer makes as a percentage of sales after the cost of goods sold is subtracted is known as the ________ .
a. revenue
b. gross margin
c. business efficiency
d. asset turnover
Answer: b. gross margin
The amount of money the retailer makes as a percentage of sales after the cost of goods sold is subtracted is known as the ________ .
a. revenue
b. gross margin
c. business efficiency
d. asset turnover
Answer: b. gross margin