______ can also be thought of as an asset representing the value created by the relationship between the brand and its customers over time.
A) Brand extensions
B) Co-branding
C) Brand image
D) Brand equity
E) Brand loyalty
Answer: D) Brand equity
______ can also be thought of as an asset representing the value created by the relationship between the brand and its customers over time.
A) Brand extensions
B) Co-branding
C) Brand image
D) Brand equity
E) Brand loyalty
Answer: D) Brand equity