_______ represent(s) the cumulative added value of a company's investment in the marketing of a brand over time.
A) Brand extensions
B) Co-branding
C) Brand image
D) Brand equity
E) Brand loyalty
Answer: D) Brand equity
_______ represent(s) the cumulative added value of a company's investment in the marketing of a brand over time.
A) Brand extensions
B) Co-branding
C) Brand image
D) Brand equity
E) Brand loyalty
Answer: D) Brand equity