ETrade created a commercial, that was part of a long-running campaign, which used a smart-talking baby to tell everyone that you need to take control of your finances with the online investment firm. The baby was dressed in golf attire in the clubhouse telling his golf partner Frank to take control of his finances. What tactic were ETrade attempting to capitalize on?
a. The surprise factor
b. Believability
c. Humor
d. Vagueness
Answer: C. Humor