Intel inside campaign promoting both the Intel Corporation and its Pentium-brand processors in conjunction with advertising for various brands of personal computers is an example of:

Intel inside campaign promoting both the Intel Corporation and its Pentium-brand processors in conjunction with advertising for various brands of personal computers is an example of:



A) brand equity.
B) brand symbol.
C) co-branding.
D) brand extension.
E) brand loyalty.


Answer: C) co-branding.


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