The ratio of one brand's revenue to total category revenue is that brand's
a. share of voice (SOV).
b. share of competition (SOC).
c. share of market (SOM).
d. brand encoding.
Answer: C. Share of market (SOM)
The ratio of one brand's revenue to total category revenue is that brand's
a. share of voice (SOV).
b. share of competition (SOC).
c. share of market (SOM).
d. brand encoding.
Answer: C. Share of market (SOM)