The ratio of a brand's advertising expenses to total category advertising expenditures is known as its
a. share of voice (SOV).
b. share of competition (SOC).
c. share of market (SOM).
d. brand encoding.
Answer: A. Share of voice (SOV)
The ratio of a brand's advertising expenses to total category advertising expenditures is known as its
a. share of voice (SOV).
b. share of competition (SOC).
c. share of market (SOM).
d. brand encoding.
Answer: A. Share of voice (SOV)