During the hot summer months, or the week before a new class starts if there is still space available, the Nick Price golf school in Orlando, Florida, offers a 25 percent reduction to get golfers during the off-season or those making a last-minute decision. This is an example of pricing strategy used as a(n):
a. distribution tool.
b. price enhancer.
c. product strategy.
d. direct sales tool.
e. promotion strategy.
ANSWER: e