Laurie knows little about cooking and does not want to spend the time to learn how to make a quiche. However, she has been asked to bring a quiche to an office retirement party. Not wanting to make a poor choice, she is likely to:
a. intuitively make the right choice.
b. avoid making a decision by not attending the party.
c. buy the most expensive pre-made quiche (perhaps paying too much), guessing that the price is related to quality.
d. research the product and buy the least expensive frozen quiche she can find.
e. buy the least expensive frozen quiche because most consumers feel that price is not directly related to quality.
ANSWER: c