Marketing MCQ
Marketing Chapter 16
_____ couponing is a method for distributing coupons by identifying a customer's purchases through bar codes scanners and then printing the coupon for a competing or complementary product.
_____ couponing is a method for distributing coupons by identifying a customer's purchases through bar codes scanners and then printing the coupon for a competing or complementary product.
_____ couponing is a method for distributing coupons by identifying a customer's purchases through bar codes scanners and then printing the coupon for a competing or complementary product.
A. On-package
B. In-Store
C. Shelf-dispensed
D. Cross-ruff
E. Instant
Answer: B
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