Quaker Oats cereal included tubes of Colgate Junior toothpaste inside each box of Life brand cereal. This is an example of a:
A. free premium.
B. self-liquidating premium.
C. rebate.
D. bonus pack.
E. non-subsidized premium.
Answer: A
Marketing MCQ
Marketing Chapter 16
Quaker Oats cereal included tubes of Colgate Junior toothpaste inside each box of Life brand cereal. This is an example of a: