TruMart, a leading retail chain, decides to open a restaurant inside its stores, so the firm partners with MeatMe, a popular burger chain. MeatMe opens a restaurant inside TruMart. The MeatMe chain of restaurants also has a deal with Westman Cola to serve only Westman soft drinks at its outlets. This arrangement will benefit all three companies. What kind of channel arrangement is being followed in this case?
A) administered vertical marketing system
B) horizontal marketing system
C) direct marketing system
D) contractual vertical marketing system
E) corporate vertical marketing system
Answer: B) horizontal marketing system