_____ products are products that are not known about or not actively searched for by consumers. These products require aggressive personal selling and highly persuasive advertising.
a) Hidden
b) Specialty
c) Equity
d) Unsought
e) Shopping
Answer: D
Marketing MCQ
Marketing Chapter 10
_____ products are products that are not known about or not actively searched for by consumers. These products require aggressive personal selling and highly persuasive advertising.