Which of the following is a good guideline to use when selecting fixtures for your store?
a. Large, metal, bulky fixtures will enhance sales while more delicate fixtures reduce sales potential.
b. When shopping for clothing, let the fixtures point out the sizes before they reveal the color of the items.
c. Design the store so that customers can view all the fixtures holding the merchandise by turning at a 90-degree angle from their normal path of travel.
d. Always use simple "earth tones."
e. Match the fixture to the merchandise, not the merchandise to the fixture.
Answer: E