A company can compete of any one of three "value disciplines", operational excellence, product leadership of customer intimacy. Define them by using Nordstrom's or Tesla as an example?

A company can compete of any one of three "value disciplines", operational excellence, product leadership of customer intimacy. Define them by using Nordstrom's or Tesla as an example?



Operational excellence: price and convenience (Wal-Mart)

Product leadership: leading edge products

Customer intimacy: targeting, customer needs

Nordstroms intimacy: great return policy, dropping off purchases, warming up cars

Tesla: constantly updating their cars, innovation


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Principles of Marketing

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