Why is it important to develop a "competitive" approach to your market strategy? How is it best to conduct a review of your strategy and its' effectiveness?

Why is it important to develop a "competitive" approach to your market strategy? How is it best to conduct a review of your strategy and its' effectiveness?



More effective in analyzing competitors' moves; benchmark yourself against other organizations-are they achieving their goals faster? why? Competitors approach can reflect poorly on industry (T-mobile/Sprint campaign), but educates consumers.



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Principles of Marketing

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