What was the strategy of Google to buy You Tube? Of all of Google's competitors, which one should it attack?
Google's strategy was to tap into the media, video industry as things become increasingly more visual. People at Facebook even say they expect Facebook to be all video in a few years. Google should be nervous about Netflix's streaming capabilities, and also because Netflix has started to make their own content. There is now YouTube Red where people can use YouTube without ads, but Netflix is about the same price per month and you get TVs, videos, and Netflix content. However, Netflix is not a community the way You Tube is. This is an example of paying attention to market competitors, and seeing what the next big trend is.
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Principles of Marketing
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