Marketing MCQ Marketing Chapter 11 When consumers examine products, they often compare an observed price to an internal price they remember. This is known as a(n) ________ price.

When consumers examine products, they often compare an observed price to an internal price they remember. This is known as a(n) ________ price.

Marketing Chapter 11

When consumers examine products, they often compare an observed price to an internal price they remember. This is known as a(n) ________ price.

A) markup

B) reference

C) market-skimming

D) accumulated

E) target

Answer: B) reference

Marketing MCQ

When consumers examine products, they often compare an observed price to an internal price they remember. This is known as a(n) ________ price.

When consumers examine products, they often compare an observed price to an internal price they remember. This is known as a(n) ________ price.

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