Causal research is most appropriate when:
a.
generating insights to help define the problem situation confronting the researcher
b.
improving the understanding of consumer motivations, attitudes, and behavior that are not easy to access using other research methods
c.
it enables the decision maker to make "If-then" statements about the variables
d.
using historical data structures of variables that have been previously collected and assembled for some research problem or opportunity situation other than the current situation
e.
collecting quantitative data to answer research questions such as who, what, when, where, and how
Answer: C