IBM has 30 information technology hardware and software specialists, business consultants and engineers working at Charles Schwab, a large brokerage firm, all under the direction of a senior IBM sales executive. They are creating and managing a complex financial planning system that helps Schwab clients with their retirement planning. This is an example of __________.
a) transactional marketing
b) strategic pairing
c) creative selling
d) synergistic marketing
e) partnership selling
Answer: e