If Green Giant wants to provide its resellers with a secondary incentive to stimulate repurchases after an initial consumer coupon campaign for its latest product, it can offer resellers a sum of money for each unit purchased. This type of sales promotion is a
a) buying allowance.
b) count-and-recount allowance.
c) scan-back allowance.
d) buy-back allowance.
e) coupon follow-up campaign.
Answer: d) buy-back allowance.