Nabisco is considering two pricing objectives. The first is to sell one out of every three crackers consumed in the world, an objective based on _______; the second is to meet, but not beat, competitors' prices of cookie products, which is a _____ objective.

Nabisco is considering two pricing objectives. The first is to sell one out of every three crackers consumed in the world, an objective based on _______; the second is to meet, but not beat, competitors' prices of cookie products, which is a _____ objective.




cash flow; market share

market share; cash flow

survival; status quo

market share; survival

market share; status quo.



Answer: market share; status quo


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