Which of the following descriptions is most appropriate for price lining?
a. Consumer demand for products is relatively inelastic and consumers tend to concentrate their purchases without responding to slight changes in price.
b. This strategy may generate customer resentment if customers believe the retailer is setting artificially low prices in order to entice customers to the store in order to sell them higher-priced merchandise.
c. Marketers utilize this approach in order to appeal to price-sensitive shoppers.
d. This strategy tends to build market share quickly to encourage product trial.
Answer: a. Consumer demand for products is relatively inelastic and consumers tend to concentrate their purchases without responding to slight changes in price.