Marketing MCQ
Marketing Chapter 20
Recently Walmart utilized a commercial showing employees using a big pair of scissors to cut prices and stated "low price guarantee." Walmart also utilizes signage throughout the store on various items that say "Low Prices" or "Low Price Guarantee." What type of pricing strategy is Walmart utilizing?
Recently Walmart utilized a commercial showing employees using a big pair of scissors to cut prices and stated "low price guarantee." Walmart also utilizes signage throughout the store on various items that say "Low Prices" or "Low Price Guarantee." What type of pricing strategy is Walmart utilizing?
Recently Walmart utilized a commercial showing employees using a big pair of scissors to cut prices and stated "low price guarantee." Walmart also utilizes signage throughout the store on various items that say "Low Prices" or "Low Price Guarantee." What type of pricing strategy is Walmart utilizing?
EDLP
FOMO
MSRP
VALU
Answer: EDLP
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