Marketing MCQ
Marketing Research
The error that arises from the respondent's unwillingness to provide accurate information is ________. Respondents may intentionally misreport their answers because of a desire to provide socially acceptable answers, avoid embarrassment, or please the interviewer.
The error that arises from the respondent's unwillingness to provide accurate information is ________. Respondents may intentionally misreport their answers because of a desire to provide socially acceptable answers, avoid embarrassment, or please the interviewer.
The error that arises from the respondent's unwillingness to provide accurate information is ________. Respondents may intentionally misreport their answers because of a desire to provide socially acceptable answers, avoid embarrassment, or please the interviewer.
A) questioning error
B) unwillingness error
C) sampling frame error
D) recording error
Answer: B
Learn More :
