Which of the following statements is true regarding Fan Pages on Facebook?
a) They are expensive to produce.
b) They are difficult to produce, but reap great rewards.
c) They are inexpensive and easy to produce.
d) They have no benefit for the company, but are still essential because the consumer demands it.
e) They are the most effective means available today for communicating new product information.
Answer: d) They have no benefit for the company, but are still essential because the consumer demands it.