Which of the following statements best compares the cost per thousand (CPM) for movie theater advertising with that of other media?
A. The CPM for movie advertising is higher than that for magazines.
B. Movies have a lower CPM than radio, but higher than newspapers.
C. When compared to other advertising media, the CPM is quite high for movie ads.
D. When compared to other advertising media, the CPM is quite low for movie ads.
E. The CPM for movie advertising is equal to that of the other forms of advertising media
Answer: C