According to Galloway/lecture, all of the following are true of his body analogy for The Four except:

According to Galloway/lecture, all of the following are true of his body analogy for The Four except:



a) Appealing to the heart has become increasingly difficult for consumer-packaged goods (CPG) which were built on the heart-to-purchase relationship

b) Amazon serves as a link between our brain and our acquisitive fingers, appealing to our basic instinct to acquire more stuff

c) Appealing to our erotic desires has become increasingly difficult, especially for luxury brands

d) Google appeals to our brain by scaling up our long-term memory to an almost infinite degree



Answer: C


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