All of the following are true of Galloway/lecture on his analysis of three eras of the use of targeted marketing to customers EXCEPT:
a) Behavioral targeting predicts future purchases by tracking current activities
b) Behavioral targeting proves to be a failure with social targeting as a success—specifically in our age of technologically-driven consumption
c) Demographic targeting tends to be based on age, gender, address, race/ethnicity
d) Social targeting occurs when, for example, Facebook tries to convince advertisers that two people, regardless of demographics, that 'like' the same brand on Facebook are similar and should be targeted by those advertisers
Answer: B