According to Kurtz/lecture, all of the following are true of key terms tied to major challenges to e-marketing—such as privacy, fraud, and scamming—EXCEPT:
a) electronic signature as the unique data trail each person leaves over many years
b) firewall as an electronic barrier between a company's internal network and the Internet that limits access into and out of the network
c) phishing as a high-tech scam that uses authentic looking email or pop-up messages to get unsuspecting victims to reveal personal information
d) vishing as scams that collect personal information through voice response systems
Answer: A