In order to compare the relative costs between two print media, an advertiser needs to use:
A. reach.
B. frequency.
C. gross rating point (GRPs).
D. cost per thousand (CPM).
E. brand development index (BDI).
Answer: D.
Marketing MCQ
A. reach.
B. frequency.
C. gross rating point (GRPs).
D. cost per thousand (CPM).
E. brand development index (BDI).
Answer: D.