In order to compare the relative costs between two print media, an advertiser needs to use:

In order to compare the relative costs between two print media, an advertiser needs to use:

In order to compare the relative costs between two print media, an advertiser needs to use:



A. reach.

B. frequency.

C. gross rating point (GRPs).

D. cost per thousand (CPM).

E. brand development index (BDI).



Answer: D.


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