As the marketing manager for gizmos at Acme Products Inc., you notice sales have been below expectations. Based on the results of a customer satisfaction survey recently conducted, you discover consumers want Acme gizmos to have more features, which will make them a better value relative to comparable offerings by competitors. However, on the positive side, customers stated Acme gizmos were (1) widely available in sufficient quantities, (2) made with high quality materials, (3) sold by knowledgeable salespeople at the appropriate retail outlets where they would shop for gizmos, and (4) the average response time for the toll-free telephone hotline for customer questions and complaints was significantly less than expected. Based on this information, you should conclude Acme used:
A.
an appropriate marketing strategy and effective implementation.
B.
an inappropriate marketing strategy but effective implementation.
C.
an appropriate marketing strategy but ineffective implementation.
D.
an inappropriate marketing strategy and ineffective implementation.
Answer: B
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