The reformulation of the original Coca-Cola to new Coca-Cola (Coca-Cola Classic) was one of the biggest decisions in the firm's history. Let's call Coke's decision to respond to Pepsi's market gains: Coke's "strategy and planning" and its initial withdrawal of original Coca-Cola and substitution of new Coca-Cola and Coke's "implementation" of this strategy. The spread of ill will among loyal original Coca-Cola customers after Coke announced the change in its formula is an example of:
A.
appropriate strategy and effective implementation.
B.
appropriate strategy and ineffective implementation.
C.
inappropriate strategy and effective implementation.
D.
inappropriate strategy and ineffective implementation.
Answer: B
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Marketing
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