The basic promotion objective of informing consumers corresponds to which stage(s) of the AIDA model?

The basic promotion objective of informing consumers corresponds to which stage(s) of the AIDA model?

The basic promotion objective of informing consumers corresponds to which stage(s) of the AIDA model?



A. Getting attention.

B. Holding interest.

C. Arousing desire.

D. Obtaining action.

E. Both A and B.



Answer: E


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