The basic promotion objectives and adoption process fit very neatly with an action-oriented model, which is called the

The basic promotion objectives and adoption process fit very neatly with an action-oriented model, which is called the

The basic promotion objectives and adoption process fit very neatly with an action-oriented model, which is called the



A. bricks and clicks model.

B. bait and hook model.

C. AIDA model.

D. DAGMAR model.

E. economic buyer model.



Answer: C


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