When consumers think of Harley-Davidson, the image of a masculine, non-conformist is the likely associated with that brand name. With the Vespa motorscooters, the image is more likely to be a brainy environmentalist that wears polyester and socks that don't match. Both Vespa and Harley-Davidson:
A.
have brand personalities.
B.
have created brand mannerisms.
C.
are symbolic brands.
D.
use brand personification.
Answer: A
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Marketing
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