When traveling in Alberta, Jack Meyers passes a variety of retail outlets, including the world-famous West Edmonton Mall in Edmonton. However, Jack rarely stops to shop until he reaches a group of factory outlet stores located on the outskirts of Edmonton. Here, Meyers can shop at the Levi's Factory Store, the Van Heusen Factory Store, the Bass Shoe Outlet, and other clothing stores offering products at prices 25-30 percent below retail. The factory stores at which Meyers shops are engaged in _____ retailing.
A.
power-store
B.
off-price
C.
cut-price
D.
factory-price
Answer: B
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Marketing
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- One important consideration in using a differentiated targeting strategy is that ________.
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