Which of the following statements about the idea evaluation step is false?
A. Companies can often estimate likely costs, revenue, and profitability at this stage.
B. Product planners can compare the cost advantages and limitations of a new product with those currently being used.
C. Product tests with customers are used to revise the early versions of the product.
D. This step should gather enough information to help decide whether there is an opportunity.
E. None of the above is false.
Answer: C. Product tests with customers are used to revise the early versions of the product.
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