Marketing MCQ
Marketing
The _____ step in the new-product development process could involve research and development as well as engineering to design and build the physical part of the product.
The _____ step in the new-product development process could involve research and development as well as engineering to design and build the physical part of the product.
The _____ step in the new-product development process could involve research and development as well as engineering to design and build the physical part of the product.
A. screening
B. idea evaluation
C. roll out
D. commercialization
E. development
Answer: E. development
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