At one point, Heinz made ketchup in multiple colors, including red, green, purple, pink, orange, and teal. While they were popular for a few years, consumers stopped buying the unusual colors and Heinz has dropped back to just making red ketchup. This is an example of the implementation of a _____ strategy.
a) repositioning
b) cannibalization
c) product line extension
d) product line contraction
e) divestment
Answer: D