Cover Girl and Revlon are both recognized as leading manufacturers of cosmetics. Both companies have recently introduced cosmetics for the over-50 woman who does not have the same concerns as a 20-year-old girl. The introductions of these cosmetics are examples of the implementation of a _____ strategy.
a) portfolio breadth expansion
b) product portfolio width adjustment
c) product item contraction
d) product line extension
e) repositioned marketing mix
Answer: D