Quantico, a manufacturer of electronic goods, sells its products exclusively through its Web site. Its Web site allows shoppers to purchase products while keeping the prices low. This also allows the company to avoid any transactions with intermediaries in its marketing channel. According to this scenario, which of the following channels does Quantico use for the distribution of its products?

Quantico, a manufacturer of electronic goods, sells its products exclusively through its Web site. Its Web site allows shoppers to purchase products while keeping the prices low. This also allows the company to avoid any transactions with intermediaries in its marketing channel. According to this scenario, which of the following channels does Quantico use for the distribution of its products?

Quantico, a manufacturer of electronic goods, sells its products exclusively through its Web site. Its Web site allows shoppers to purchase products while keeping the prices low. This also allows the company to avoid any transactions with intermediaries in its marketing channel. According to this scenario, which of the following channels does Quantico use for the distribution of its products?



a. A wholesaler channel

b. A retailer channel

c. A direct channel

d. A broker channel



Answer: c.


Learn More :