Triathlon, an American sports apparel manufacturing company, decides to acquire Mileage, a reputed German trader of sports goods from which Triathlon purchases sports equipment. This merger allows Triathlon to not only expand its product range but also get access to the German market, which would lead to an expansion of Triathlon's customer base. This scenario is an example of _____.
a. manufacturing flow management
b. demand management
c. supplier relationship management
d. customer service management
Marketing Chapter 13c.