Which of the following statements is true of customer relationship management?

Which of the following statements is true of customer relationship management?



a. It involves targeting the average customer or everybody.

b. It involves establishing and tracking customer interactions with a company.

c. It considers all customers as one large group that should be targeted with a single promotional strategy. d. It is used by sales-oriented firms to convince customers to buy their products.



Answer: It involves establishing and tracking customer interactions with a company.


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