What do marketers use to visually describe where brands are​ "located" in the minds of​ consumers?

What do marketers use to visually describe where brands are​ "located" in the minds of​ consumers?

What do marketers use to visually describe where brands are​ "located" in the minds of​ consumers?


A) Retro branding

B) Perceptual map

C) Repositioning

D) Upscaling

E) Competitive advantage



Answer: B) Perceptual map


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