Dalian Pharma, a Chinese company, prides itself on its corporate culture that it has developed over a twenty-year period. Dalian believes that its corporate culture is a key to its competitive advantage. What is the staffing policy likely to be followed by Dalian Pharma if it expands to Germany?
A. eurocentric
B. ethnocentric
C. polycentric
D. geocentric
E. transnational
Answer: B. ethnocentric
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International Business
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