Marketing MCQ
Marketing
A(n) ________ essentially moves ethnographic studies to the online world. It's a qualitative approach that examines the kinds of cultural stories people swap online about brands. These might be as simple as recipe suggestions brand users post that incorporate a food product, or the analyst might examine many kinds of blogs, forums, and other online content to get a sense of the issues people grapple with in their RL (real life) worlds and how they view certain brands as solutions to these problems.
A(n) ________ essentially moves ethnographic studies to the online world. It's a qualitative approach that examines the kinds of cultural stories people swap online about brands. These might be as simple as recipe suggestions brand users post that incorporate a food product, or the analyst might examine many kinds of blogs, forums, and other online content to get a sense of the issues people grapple with in their RL (real life) worlds and how they view certain brands as solutions to these problems.
A(n) ________ essentially moves ethnographic studies to the online world. It's a qualitative approach that examines the kinds of cultural stories people swap online about brands. These might be as simple as recipe suggestions brand users post that incorporate a food product, or the analyst might examine many kinds of blogs, forums, and other online content to get a sense of the issues people grapple with in their RL (real life) worlds and how they view certain brands as solutions to these problems.
Answer: netnography
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