People choose between competitors largely because of their ​_______ —meanings that have been carefully crafted with the help of legions of rock​ stars, athletes, slickly produced​ commercials, and many millions of dollars.

People choose between competitors largely because of their ​_______ —meanings that have been carefully crafted with the help of legions of rock​ stars, athletes, slickly produced​ commercials, and many millions of dollars.



a. consumer behavior

b. narrative clips

c. need

d. brand image

e. role theory



Answer: brand images


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