Marketing MCQ
Marketing
People choose between competitors largely because of their _______ —meanings that have been carefully crafted with the help of legions of rock stars, athletes, slickly produced commercials, and many millions of dollars.
People choose between competitors largely because of their _______ —meanings that have been carefully crafted with the help of legions of rock stars, athletes, slickly produced commercials, and many millions of dollars.
People choose between competitors largely because of their _______ —meanings that have been carefully crafted with the help of legions of rock stars, athletes, slickly produced commercials, and many millions of dollars.
a. consumer behavior
b. narrative clips
c. need
d. brand image
e. role theory
Answer: brand images
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