If all the gas stations in a city collaborated to determine what gas prices should be charged, they would be violating the

If all the gas stations in a city collaborated to determine what gas prices should be charged, they would be violating the a) Sherman Antitrust Act b)...

Which of the following acts was enacted to prevent businesses from restraining trade and monopolizing markets?

Which of the following acts was enacted to prevent businesses from restraining trade and monopolizing markets? a) Sherman Antitrust Act b) Clayton...

One way for corporations to attempt to influence the political environment is through

One way for corporations to attempt to influence the political environment is through a) special benefits to employees. b) direct contributions...

Which of the following is not a reason that marketers try to maintain good relations with elected political officials?

Which of the following is not a reason that marketers try to maintain good relations with elected political officials? a) Political officials can...

Texas rice farmers wish to get their product into the Japanese market but are hindered by a complex maze of regulations imposed by the Japanese government. The farmers are most likely to attempt to influence which aspect of the marketing environment?

Texas rice farmers wish to get their product into the Japanese market but are hindered by a complex maze of regulations imposed by the Japanese government....

When using credit to make purchases, consumers are

When using credit to make purchases, consumers are a) decreasing current buying power and increasing future buying power. b) increasing their present...

By offering credit and financing through its GMAC division, General Motors is trying to help consumers

By offering credit and financing through its GMAC division, General Motors is trying to help consumers a) expand future buying power at the expense...

The accumulation of past income, natural resources, and financial resources is known as

The accumulation of past income, natural resources, and financial resources is known as a) income b) collected income c) credit d) wealth e) savings...

Heidi decided to spend some of her saved money on tickets to a Cold Play concert coming to town, and now she is planning on buying a new outfit for the concert. What type of resources is Heidi making decisions about?

Heidi decided to spend some of her saved money on tickets to a Cold Play concert coming to town, and now she is planning on buying a new outfit for...

Discretionary income is associated with all of the following except

Discretionary income is associated with all of the following except a) automobiles. b) education. C) pets. d) furniture. e) food. Answer:&nbs...

A person's buying power is a function of

A person's buying power is a function of a) disposable income. b) past income, natural resources, and financial resources. c) wages, rents, and...

What is the most important factor in distinguishing disposable income from income?

What is the most important factor in distinguishing disposable income from income? a) Taxes b) Housing c) Employment levels d) Consumer spending e)...

Which category of income are marketers most interested in?

Which category of income are marketers most interested in? a) Wealth b) Disposable income c) Discretionary income d) Total income e) Extra income...

The amount of money received through wages, rents, investments, pensions, and subsidies is called

The amount of money received through wages, rents, investments, pensions, and subsidies is called a) income. b) wealth. c) discretionary income. d)...

Why are marketers interested in consumers' levels of disposable income?

Why are marketers interested in consumers' levels of disposable income? a) It accurately predicts future buying power. b) It increases current buying...

Consumer confidence and willingness to spend begins to increase during periods of _____, and marketers must remain very flexible to make the necessary adjustments.

Consumer confidence and willingness to spend begins to increase during periods of _____, and marketers must remain very flexible to make the necessary...

Consumer confidence is at a low during periods of

Consumer confidence is at a low during periods of a) recession. b) prosperity. c) recovery. d) slowdown. e) depression. Answer: ...

Consumers begin to become more price and value conscious during periods of

Consumers begin to become more price and value conscious during periods of a) prosperity b) uncertainty c) recovery d) expansion e) recession ...

Although marketing theory supports the contrary, it is more probable that marketing budgets will be cut during periods of economic

Although marketing theory supports the contrary, it is more probable that marketing budgets will be cut during periods of economic a) prosperity b)...

Total buying power declines during periods of economic

Total buying power declines during periods of economic a) prosperity b) uncertainty c) recovery d) expansion e) recession Answer: ...

During which stage of the business cycle is unemployment low and total income relatively high?

During which stage of the business cycle is unemployment low and total income relatively high? a) prosperity b) depression c) recovery d) succession e)...

Assuming that inflation is low, high buying power characterizes the _____ stage of the business cycle.

Assuming that inflation is low, high buying power characterizes the _____ stage of the business cycle. a) prosperity b) depression c) recovery d)...

Which of the following attributes of a Toyota Scion would be most appropriate to emphasize in television commercials during an economic recession?

Which of the following attributes of a Toyota Scion would be most appropriate to emphasize in television commercials during an economic recession? a)...

The best approach for a company to take when monitoring its competitors is

The best approach for a company to take when monitoring its competitors is a) watching for increases and decreases in competitors' prices and match...

The two least common competitive structures at the opposite ends of the continuum are

The two least common competitive structures at the opposite ends of the continuum are a) monopolies and oligopolies. b) pure competition and monopolies. c)...

In general, which of the following competitive structures is an organization least likely to operate?

In general, which of the following competitive structures is an organization least likely to operate? a) oligopoly b) monopoly c) pure competition d)...

J. Pitner Clothing is a medium-size specialty men's and women's clothing store in a market with many other specialty stores, department stores, and discounters. It has established a reputation for offering high-quality, fashionable merchandise with quality service. J. Pitner's competitive environment would best be characterized as

J. Pitner Clothing is a medium-size specialty men's and women's clothing store in a market with many other specialty stores, department stores, and...

If in an industry, none of the many sellers could influence the price of supply of its products, this industry would be characterized as

If in an industry, none of the many sellers could influence the price of supply of its products, this industry would be characterized as a) oligopoly b)...

What type of competitive structure exists when just a few sellers control a large portion of the supply of a product?

What type of competitive structure exists when just a few sellers control a large portion of the supply of a product? a) oligopoly b) monopoly c)...

When a firm has many potential competitors and tries to develop a marketing strategy to differentiate its products from the competitors' products, a(n) _______ structure exists in the competitive environment.

When a firm has many potential competitors and tries to develop a marketing strategy to differentiate its products from the competitors' products, a(n)...

Most marketers operate in a competitive environment of either

Most marketers operate in a competitive environment of either a) oligopoly or monopoly. b) oligopoly or monopolistic competition. c) oligopoly or...

Which of the following firms would be most likely to have a monopoly for its competitive environment?

Which of the following firms would be most likely to have a monopoly for its competitive environment? a) TimeWarner Cable TV b) Mitchell Trucking c)...

The American automobile industry used to be dominated by "The Big Three," including General Motors, Ford, and Chrysler. However, as many more foreign competitors began influencing this market, the American companies had to modify and differentiate their products. The automobile industry moved from a(n) ______ structure to a(n) _______ structure.

The American automobile industry used to be dominated by "The Big Three," including General Motors, Ford, and Chrysler. However, as many more foreign...

The type of competitive structure that exists in the case where there are almost no substitutes for a product is a(n)

The type of competitive structure that exists in the case where there are almost no substitutes for a product is a(n) a) Monopoly b) Oligopoly c)...

What type of competitive structure exists when a firm produces a product that has no close substitutes?

What type of competitive structure exists when a firm produces a product that has no close substitutes? a) Monopoly b) Oligopoly c) Monopolistic...

The four major competitive structures are

The four major competitive structures are a) monopolies, oligopolies, oligopolistic monopolies, and pure competition. b) pure competition, heavy...

_________ competitors are the most significant to marketers because buyers see the different products of these firms as direct substitutes for each other.

_________ competitors are the most significant to marketers because buyers see the different products of these firms as direct substitutes for each...

Companies that compete for the same limited financial resources of the same customers are known as _________ competitors.

Companies that compete for the same limited financial resources of the same customers are known as _________ competitors. a) Brand b) Generic c)...

Due to limited resources, a consumer decided to serve Hawaiian Punch to a New Year's Eve party crowd instead of Korbel champagne. As a result of this action, Korbel and Hawaiian Punch can be viewed as ___________ competitors.

Due to limited resources, a consumer decided to serve Hawaiian Punch to a New Year's Eve party crowd instead of Korbel champagne. As a result of this...

In today's marketing environment, competitors can take on many forms. For example, Diet Coke can be seen as a competitor to Wrigley's Double Mint chewing gum. In this circumstance, these two products are described as ___________ competitors.

In today's marketing environment, competitors can take on many forms. For example, Diet Coke can be seen as a competitor to Wrigley's Double Mint chewing...

Marketers primarily focus their environmental analysis on ____ competitors.

Marketers primarily focus their environmental analysis on ____ competitors. a) Brand b) Generic c) Total budget d) Product e) Monopolistic An...

_________ competitors are those that compete in the same product class, but their products have different features, benefits, and prices.

_________ competitors are those that compete in the same product class, but their products have different features, benefits, and prices. a) Brand b)...

_______ competitors provide very different products that satisfy the same basic customer need.

_______ competitors provide very different products that satisfy the same basic customer need. a) Brand b) Generic c) Total budget d) Product e)...

Which of the following would represent a brand competitor for Ford's Escape Hybrid sport utility vehicle?

Which of the following would represent a brand competitor for Ford's Escape Hybrid sport utility vehicle? a) Honda Pilot b) Toyota's Highlander...

Companies that market products with similar features, benefits, and prices to the same customer group are known as _________ competitors.

Companies that market products with similar features, benefits, and prices to the same customer group are known as _________ competitors. a) generic b)...

When marketers define their target market, they establish a set of

When marketers define their target market, they establish a set of a) technologies. b) monopolies. c) competitors. d) government regulations. e)...

The textbook suggests that the best approach a firm can take in responding to marketing environmental forces is

The textbook suggests that the best approach a firm can take in responding to marketing environmental forces is a) reactive. b) proactive. c) inactive. d)...

Marketers who view political forces as being beyond their control are taking a ___________ response toward these forces.

Marketers who view political forces as being beyond their control are taking a ___________ response toward these forces. a) reactive b) aggressive c)...

Marketers who attempt to influence and change the various environmental forces have a(n) _____ response to these forces.

Marketers who attempt to influence and change the various environmental forces have a(n) _____ response to these forces. a) reactive b) inactive c)...

Environmental scanning means ___________ information about the marketing environment, whereas environmental analysis is concerned with ___________ this information.

Environmental scanning means ___________ information about the marketing environment, whereas environmental analysis is concerned with ___________ this...

Three primary methods of collecting information for environmental scanning are

Three primary methods of collecting information for environmental scanning are a) marketing research, company records, and advance orders. b) secondary...

Collecting information from secondary sources such as business, government, trade, and general-interest publications plays an important role in

Collecting information from secondary sources such as business, government, trade, and general-interest publications plays an important role in a)...

To monitor changes in the marketing environment effectively, marketers must engage in

To monitor changes in the marketing environment effectively, marketers must engage in a) environmental scanning and analysis. b) economic scanning c)...