Marketers of automobiles, financial services, and travel are most likely to use which of the following types of segmentation?
A. Gender
B. Income
C. Occasion
D. Usage rate
E. Benefits sought
Answer: B. Income
Marketers of automobiles, financial services, and travel are most likely to use which of the following types of segmentation?
A. Gender
B. Income
C. Occasion
D. Usage rate
E. Benefits sought
Answer: B. Income